![]() Lenses with higher rank are more visible, and when people visit your Lens they might mark it as “favourite”, giving your Lens some additional links inside Squidoo and a higher page ranking as a result. Every lens has its own rank on Squidoo, which is based on various factors, like your Squidoo activity, how big and good your lens is, the updates frequency, etc. ![]() Do this purely and simply because it looks more professional and appeals to people in the Squidoo community. Optimize it with keywords related to that topic, make it valuable for your readers, and then hook it up to your website so that you can transfer traffic from search engines like Google and Bing to your Squidoo Lens, and then onto your website.įinally, I think it’s worth advising you to do the following: The important thing is that you build a Lens around a topic similar to your website or your writing. You can even link to your Facebook and Twitter profiles. You can use the Video module to embed your YouTube videos into your Lens. You can also use the RSS feed module to feed your blog articles into your Lens. There are quite a few ways you can increase traffic and hopefully increase the number of new readers for your books. It’s a module for explaining what your Lens is all about. I recommend that you link to your website in the first module, which is a text-based module that everyone uses as their first module. How to Use Squidoo to Increase Website TrafficĪlmost all of the modules allow you to either insert copy, which you can then use to link to your website using HTML code, or upload an image, which you can also link to your website. Be sure you have links throughout your lens to your website or Amazon author page if you don’t have a website or blog. Make any changes so that it looks just right. ![]() You don’t need to publish it on the same day. You should save your Lens as a Draft and Preview it. Add all of the relevant words and phrases that you think people will be using to search your topic, much as you would when you tag your book on Amazon or Smashwords. When you have played about and are satisfied with each module, you will need to add tags to your Lens. Video – Add videos to your lens! This module supports Revver, Vimeo, Howcast and YouTube.RSS Feed – Add your blog feed to your lens.Guest Book – Allow your Lens readers to leave comments on your lens.Link List – Add a list of links to other supporting website that your readers might be interested in.This module is great for providing copy/information about your topic to your Lens readers. Text box – Add copy, images, and hyperlinks to create the main text areas of your Lens.It is advisable to include the following modules: Once you load up your page with the modules you wish to include, you will be able to edit each module until you are ready to publish your Lens. You can choose from a huge range of popular subjects or topics such as add an Amazon module, a guestbook comment module, photographs, eBay and more. ![]() To do so, you need to choose modules which are, as previously mentioned, various sections of a page. Once you get into Squidoo, you are invited to build a Lens. Check out existing Lenses relative to your topic to get some ideas. Make your Lens more appealing by adding photographs, videos, infographics and interesting text. There’s no difference between creating a quality blog post and a quality Lens. A great post will go viral, attract links and dominate search. You should build a Squidoo Lens because: it’s free, you can make money through affiliate links and banner ads on Squidoo, it is simple (there are easy tutorials, a wizard and an eBook to assist you) and finally, SEO tools are built-in and easy to use, which allows you to rank higher on search engines for your topic.Ī Squidoo Lens is like an excellent blog post. I wouldn’t be talking about it otherwise! There are millions of Squidoo Lenses, many of which can be found at the top of Google searches for their given topic. There are undoubtedly many benefits of using Squidoo. Once you build your Lens you can publish it to the web. You can create as many Lenses as you want. (Mine took four days to set up, but I am a slow learner!) You can use Squidoo’s templated platform to create a Lens on any topic you’d like. It isn’t difficult to use, however, you will require some time to set up a good Lens which is essentially a very interesting page, consisting of sections, called modules. In brief, it gives you more exposure (the virtual variety) and if you want, you can even earn money from it. Not only is it free and simple to use but it is perfect for driving traffic to your blog/website or author pages. I discovered Squidoo and now I can’t leave it alone.
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